Moneta: A Revolution in Geopositioning Technology

OWDT's Award-Winning Design Fuses Technology and Brand Identity

Moneta's brand identity is a testament to the power of design in communicating complex technological concepts. The design team at OWDT sought to highlight the advanced technologies used by Moneta in the brand mark, creating a balance between the brand's geopositioning characteristics and data type visuals. The result is a brand identity that effectively guides its highly technical audience towards the world's most dynamic geopositioning technology.

OWDT's design process was both dynamic and technically inclusive, encompassing brand strategy, positioning, messaging, and digital design. The team developed a complete brand architecture and supporting assets, creating a flexible identity system that sets Moneta apart from its competitors. The design's unique properties lie in its ability to be both flexible and technically inclusive, a testament to OWDT's innovative approach.

Moneta's technology is realized through a patented process that results in high-resolution geopositioning. This technology, which uses data sets collected from three sources, has proven invaluable for a multitude of organizations, from asset tracking for heavy industries to contact tracing for internal epidemics. The combination of Bluetooth, Triangular Geolocation technology, and Geohashing, along with Geofencing, ensures the elimination of bad data and bad actors, providing high-resolution geopositioning data.

The design project, which took place over six months in Houston, Texas, was not without its challenges. The team had to establish a dynamic structure for the brand mark that could showcase a simple yet connected design to the concept. They used the letter 'M' as the hallmark for the brand, shaping it with the various technologies used in the application. This was then animated and rotated to convey the brand's message effectively.

Moneta's design is a testament to the power of research and innovation. The design team at OWDT overcame one of the most difficult geopositioning challenges of our time by combining various radio signal data collection and proper calculation algorithms. This approach resulted in a product that offers a level of accuracy unparalleled by other geopositioning products.

Moneta's design has been recognized with the prestigious Silver A' Design Award in Graphics, Illustration, and Visual Communication Design in 2021. This award is given to designs that demonstrate outstanding expertise and innovation, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder. Moneta's brand identity, brought to life by Kyle Mani and his team at OWDT, is a shining example of this.